Dubai taxis to soon display digital ads on windows

@RTA_Dubai/ Twitter

Don’t be surprised if you soon start seeing digital advertisements on the windows of cabs in Dubai.

That’s because the Roads and Transport Authority (RTA) is trialling the display of smart ads on taxis.

Officials say the high-definition content will be visible to all road users but it won’t cause any inconvenience to passengers.

It’s one of several new technologies being showcased at GITEX.

The RTA is also displaying a hi-tech automated scanning system that helps inspectors identify violating vehicles in paid parking zones.

It's also announced new smart gates for metro stations that will be fitted with HD cameras and 3D sensors.

The technology is aimed at enhancing the safety of riders and preventing strollers and wheelchairs from colliding with the entry gates where commuters scan their Nol cards.

METRO GATE

More from Local News

  • UAE condemns terrorist attack in northern Pakistan

    The UAE has condemned the terrorist attack that targeted a police station in Peshawar, northern Pakistan, which resulted in a number of deaths and injuries among police personnel.

  • UAE carries out 72nd airdrop of aid over Gaza Strip

    The United Arab Emirates carried out its 72nd airdrop of aid in Gaza on Friday under "Operation Birds of Goodness", part of "Operation Chivalrous Knight 3", in cooperation with Jordan, and with the participation of Germany, Italy, Belgium, France, and Singapore.

  • UAE team intensifies Albania forest fire operations

    The UAE rescue team continued on Saturday, for the fifth consecutive day, its efforts to extinguish forest fires raging in several areas of Albania, in coordination with local authorities.

  • UAE expresses solidarity with Pakistan over flood victims

    The United Arab Emirates has expressed its sincere condolences and solidarity with Pakistan over victims of floods and landslides as a result of heavy rainfall in the north of the country, which led to hundreds of deaths and substantial damage to property.

News